Any report or cover letter that you produce will be enhanced by this idea. Featured Image: martin_vmorris via Flickr, 1660 Hotel Circle North Suite 175 San Diego, California 92108, 18 Bridge Street Suite 4G Brooklyn, New York 11201, The Pyramid Principle: Tips for Presentation Structure, Blog, Experts, Lessons, Presentation Science, Rick Enrico Blog, presentation structure, presentation tips, pyramid principle, Start with your thesis statement or key takeaway, The Pyramid Principle (Lessons from McKinsey), How To Structure Information To Create a Compelling Presentation, Olympians Can Teach Presenters a Thing or Two, Overcoming a Public Speaking Disaster: A Lesson from Michael Bay, The Similarities Between Presentations and Advertisments : Super Bowl Edition, Maintain Audience Attention With This One Technique. page 1 Each point will be a summary of specific supporting details that you’ll get into one by one. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. If you don’t, people will probably interrupt with a question like “why is that your recommendation?” which is also fine, since it logically leads you to the slides that come next. Die Pyramide beginnt an der Spitze mit Ihrer Kernaussage. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. Entwickelt von der McKinsey-Beraterin Barbara Minto ist Das Prinzip der Pyramide heutzutage die Grundstruktur jeder erfolgreichen Berater-Präsentation. SlideGenius, a San Diego and New York-based PowerPoint presentation design agency, has told the visual stories of over 3,000 clients, including Facebook, Mastercard, NASCAR, Pinterest, and Red Bull. Consultants often use groupings to clarify and simplify a problems. You can start from the bottom up—deciding on all the points you want to make, grouping them together by theme, and finally deducting your main takeaway. Get your free quote now. Ihre nach dem Minto-Prinzip aufgebaute Präsentation könnte beispielsweise so aussehen: In Ihrer Einleitung stellen Sie die aktuelle Situation dar, erläutern, welche Änderung zur aktuellen Frage oder Problematik geführt hat und liefern Ihre Antwort bzw. The Pyramid Principle is an oft-proven method to craft a compelling story that will pass an elevator pitch test making it perfect for time-crunched investors. You have probably done some research or analysis before you have reached to your conclusion. If people can’t disagree with the logic supporting your key message, and if each argument of your logic is supported by data, then you won. I bet not. That key message is supported by a combination of supporting arguments that, together, create a logical storyline naturally leading to conclude that your key message is true. The pyramid principle is an extremely logical approach. This is where you use it. Now that you have defined your logic and what piece of data is going to support it, just make the corresponding slides. Make sure your titles reflect that logic and that if people only read the title (like that guy sitting last row in the room who forgot his glasses), they will still understand your storyline. We’re not just brains. fmgoerres - Barbara Minto's Pyramid Principle 1. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. People will be distracted, tired, bored or hungry and will not be paying attention anymore. Das Prinzip der Pyramidalen Präsentation und Kommunikation. “the client needs to focus his effort on the light vehicles segment of the market”). Die SCQA-Methode – nach ihrer Erfinderin Barbara Minto als Minto-Pyramiden-Prinzip oder auch als Pyramidales Prinzip bezeichnet – hilft dabei, eine Argumentation in vier Schritten aufzubauen. One excellent tool is the pyramid principle by an ex-McKinsey consultant by the name of Barbara Minto. Learn how to give clear, concise, and effective communication. First things first, you need to make clear what you are going to talk about, why it’s important, what problem you are going to answer, and what your answer will be. we have presentation design experience in every major industry. Any report or cover letter that you produce will be enhanced by this idea. and author of The Minto Pyramid Principle. Put our expert team to work with a host of visual design services, all under one roof. Second, only if it is of interest, people want to find out what they don’t know. Start with your thesis statement or key takeaway (e.g. Get professionally designed PowerPoint slides weekly. Das Akronym besteht aus den englischen Anfangsbuchstaben für: This is the only way to present your ideas clearly to clients. At SlideGenius we never sleep. Es wird oft auch als Minto-Prinzip bezeichnet. Consultants must structure their thinking. The principle is simple and how far you take it is up to you. It should be prepared in advance. The principle is simple and how far you take it is up to you. However I felt that such an important construct needed a separate post of its own. In that way people don't need to guess what your point is or interpret the content of your slide. They need emotion to be truly effective and have a lasting impact. The pyramid principle was invented by Barbara Minto at McKinsey. The idea is to keep everything under one theme so that the audience can easily picture how each item is related to one another. And would you trust and follow people without logic? Chat with our team about a tailored training Schedule Now. The supporting arguments should be MECE (Mutually Exclusive, Collectively Exhaustive). Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. In my opinion, the key insight from the pyramid principle is that all effective presentations should have the following structure: Why (i.e. the problem statement or the goal) Her pyramid principle works really well with the consulting problem solving process as it is a natural partner for hypothesis-driven thinking. Barbara Minto's Pyramiden-Prinzip ist eine hierarchisch strukturierte Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben vorauszugehen. Das Pyramiden-Prinzip für Fachartikel. So save this link in your favorites, and next time you prepare a presentation, get back to it and make sure you are following the logic! Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. This means restructuring answers into the right scopes and right descriptions. The idea is to start with your main idea, and then … It should allow one point to flow to the next in a logical manner. MECE Learn More. Step 2: write the logic that supports your answer. To make it short, your presentation needs to start with an … Now people now what your answer is, but they do not necessarily agree. Überzeugen Sie Ihre Zuhörer mit einer schlüssigen und auf die Kernaussage zugeschnittenen Präsentation! This exercise can be more complex that it seems. If you map out your presentation, the structure would follow a hierarchy that look like this: As you can see, your presentation will be held together by single, key idea. Das Prinzip der Pyramide gibt Ihnen ein klares Konzept, so dass Sie das Informationsbedürfnis Ihrer Zuhörer zielgenau erfüllen. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… After all, the audience will find it confusing to hear wayward and tangential points. auf den Punkt! Don’t just make statements, bring proof. The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. Our masterfully designed pitch decks ensure you’re equipped to take on the tough challenge of landing key partners and investors. Finally, you can start getting into each of your main points by branching out to your supporting details. Pyramid Principle One of the seminal concepts of executive communication, updated and refreshed for the 21st century. Informationen strukturiert und empfängerorientiert präsentieren - Das Pyramidale Prinzip adaptiert an heutige Bedürfnisse. Sales and marketing executives, business development managers, and … Simple and easy to understand lectures on MECE, Pyramid Principle, Issue Trees, Problem Solving, Slide Design, Storytelling, PowerPoint and Persuasion; A fun exercise to help you improve your ability to … The nature of these documents vary depending on your role–strategies, presentations, memos, announcements, email, etc–but your written word often becomes your most important medium of communication. This is where the pyramid principle falls short. 3 The ELC Club! Creating presentations using the pyramid principle. And what people absolutely need to know is the SCQA logic you have already done in the very beginning. Das ist anders, als es meist praktiziert wird. Stop wasting your audience's time with information that they don't need and begin to excel in interviews and beyond. You can also add in your introduction the key supporting arguments for your answer. It’s not the only method for telling a story, but it’s an effective, direct approach that leaves no room for fluff, allowing you to focus your message on what you want, and why you want it. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history. That way you are sure everyone hears it. As written on Minto’s website, “Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. If one of your supporting arguments is “the light vehicle segment has the highest growth”, then back it with a comparison chart that will clearly show that the growth in this segment is the highest, and that your argument is irrefutable. With your takeaway presented, it’s time to delve into your main discussion. Dann wird die Kernaussage untermauert, die Pyramide wird breiter. The good news is, when you have done this , your presentation’s introduction is also ready. If you want to make slides nicer and faster, you can use tools such as the Power-user add-in for PowerPoint. First published in book form more … You need to convince them that your statement is strong and relies on solid logic. In turn, this also allows them to see where you’ll be taking your discussion. Our team of over 100 presentation specialists is available around the clock for your team. Jul 4, 2017 - Pyramid principle - Structuring Presentations - Consulting blog Home - Site map - Terms - Data Privacy - Version history - About us - Affiliates, ©2015-21 Power-user SAS - Paris (FRANCE) - Registration n°813 623 733, Give a brilliant structure to your presentations with the Pyramid Principle, If you want to make slides nicer and faster, you can use tools such as the, Follow us to receive free templates, tips & tricks, turorials, and more. 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Kernaussage, Sie steht an der Spitze mit Ihrer Kernaussage high marks for engagement value... Will allow your audience to clearly identify pyramid principle presentations you ’ re equipped to take on kinds. Into each of your content, who headed training for McKinsey & Company back in the.!
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